— The Minnesota Vikings gathered people from across the organization, including team vice president Lester Bagley and general manager Rick Spielman, on Friday to talk about all the preparations for their trip to London this month. There were plenty of interesting factoids about plans for the trip (the Gjallarhorn is coming, as are some American TV channels for players’ hotel rooms and training table staples like Southern spices and Bisquick for breakfast biscuits; the inflatable Viking ship is staying home). But I wanted to focus briefly on a question that some of you have been asking today, and one I had a chance to talk with Bagley about after the presentation: Why are the Vikings giving up a home game in the first place if their share of game revenues won’t exceed what they’d make at the Metrodome? Bagley dispelled the notion on Friday that the trip will be a financial windfall for the team, pointing out that the game is technically a NFL event, and the league will reimburse the team for its average revenue for one game this season. But the appeal of a trip like this, from a business perspective, stems more from the marketing opportunities than the direct cash the team will make from the game. According to Bagley, the Vikings have sold more tickets than any team in the seven-year history of the NFL’s International Series, and as the home team, they’ve produced a 10-episode series on Sky Sports (the British network that will air the game) introducing British fans to the team. It’s tough for the Vikings to get much more popular in Minnesota, but if they have a chance to woo some fans in a new (and affluent) market, it could give them a boost — especially heading into two years where they might see a dip in their revenues playing at TCF Bank Stadium on the University of Minnesota campus. “It’s an opportunity to expand our brand, and to provide a great experience for our fans,” Bagley said, “and to be a team player for the NFL (by hosting a game in the series).” The teams that have played home games in London in recent years — St. Louis, Jacksonville, San Diego, etc. — have largely been ones whose home-game revenues likely aren’t as high as other teams in the league; in other words, they’re teams with less to lose by moving a game overseas. Bagley didn’t necessarily support that theory when I floated it by him today, but he did reiterate that the Vikings were in talks with the NFL about a deal to play games in London for three straight years, and wound up revising it to a one-year deal when the Jaguars agreed to move a home game to Wembley Stadium for each of the next four seasons. The Vikings will have the opportunity to go back to London the next two seasons while they’re at TCF Bank Stadium, though they’ll have to make the decision whether the trip is worth it from a financial, logistical and competitive perspective. But if you’re looking for a business incentive behind this trip, focus more on the marketing potential than the direct boost to the Vikings’ bottom line from the game.
London Fashion Week: From Cara Delevingne To The Burberry FROW Everything You Need To Know On LFW!
Aksu hunted through childhood memories for inspiration for his new spring/summer 2014 collection, which heavily featured the colours of Turkey’s traditional “evil eye” lucky amulet — indigo, white and pale blue. Mixing quilted cotton, silk tulle and delicate crochet, the Turkish designer teamed his feminine silhouettes with embellished shoulders, high heels and messy bun hairstyles. Skirts and shorts were matched with bolero jackets and sleeveless vests, while touches of lace gave a nod to tradition. “When I realised that this would be my tenth year at London fashion Week, it struck me how long it has been since I left Turkey,” the British-based designer said. “I felt that I wanted to re-ignite the passion coming from the rich culture and traditional artistry of Turkey that had inspired me in the first place.” Sudden bursts of hot Mediterranean colour punctuated Aksu’s show, including a bright golden-yellow skirt and a majestic floor-length fuchsia dress. Brilliant yellow also made an appearance in the catwalk show by Latvian-Israeli duo Fyodor Golan, but they went for a more urban, sporty look. Their new collection, dubbed “Electric Children”, paired shorts, skirts and trousers with bras, sports jackets and sweatshirts as well as natty white patent shoes. Silky, transparent fabrics and feathers brought a touch of elegance to the duo’s athletic designs. They kept the look young and fun, with one corset top seemingly stitched together from dozens of yellow smiley faces in a nod to the 1980s, while acid colours brought a hint of psychedelia to pleated dresses. For young South Korean designer J. JS Lee, minimalism reigned supreme. Monochrome and sharp silhouettes dominated her collection, broken up by blocks of pink and turquoise. Her models wore flat sandals with their hair side-parted in low ponytails.
Temperley London, The Savoy, Sunday September 15, 2:00pm – Alice Temperley is known for her quintessential British inspired designs and is a favourite of the Middleton sisters. Expect some big names in the front row – and maybe even a royal! Daring choice: Pixie Lott in her LFW leather look at Temperley London show in February (Karl Piper/WENN) Erdem, Granary Square, Monday September 16, 12:30pm – Designer Erdem Moralioglu won the New Establishment Award at the 2012 British Fashion Awards and is a favourite of some of the best dressed women on the planet including Kate Middleton, Michelle Obama and Tidla Swinton. 2 – Stars you’re bound to see in the front row. LFW usually draws some of the most fashion conscious stars all clambering to get in. Last year Matthew Williamson attracted the likes of Freida Pinto and Cat Deeley, while Harry Potter star Emma Watson was at Peter Pilotto. Burberry always has a full packed front row with Sopihe Ellis Bextor, Rita Ora and Kate Beckinsale lining up in previous years. New mum Peaches Geldof and sister Pixie are also a constant feature of the front row, with Nicola Roberts, TV star Miquita Oliver and Nick Grimshaw also showing their support for the British fashion industry. Sitting pretty: Peaches Geldo at Vivienne Westwood’s LFW show (WENN) It’s not just the girls either, One Direction star Louis Tomlinson hit the Topshop Autumn/Winter show in February with stylish girlfriend Eleanor Calder. Stylish couple: Louis Tomlinson and Eleanor Calder at LFW in February (Karl Piper/WENN) The models of the moment… Of course the model of the moment – Cara Delevingne will be making an appearance at several shows (in fact, she is lined up for eight catwalks already including Issa , Topshop Unique, Mulberry, Peter Pilotto, and Matthew Williamson). Other models likely to make an appearance include Georgia May Jagger, Suki Waterhouse and male model David Gandy. Cara Delevingne will be all over LFW as the model of choice (WENN) The Hottest Parties…. Just like the fashion shows, LFW afterparties attract an equally stylish crowd. If you are lucky enough to blag an invite, you’ll likely to be rubbing shoulders the likes of Rita Ora – who attended a Calvin Klein bash at the London flagship store dressed in a black silk suit from the designers latest collection.